If there is one word that might encapsulate the last fifteen years or so it's Change.

Some changes have been for the better - the much needed and much improved focus on diversity, equality, sustainability. The move to hybrid working. Disruptive technologies. Others have massively impacted us all individually and/or organisationally; COVID-19 and the 2008 banking crash are examples.

Change (whether desired or imposed) can be an excellent stimulant of new ideas, new ways of working, innovation, growth and real 'thinking outside the box'. The difficulty is many of us steer clear of Change as we can find it difficult to handle.

This is an area where Executive Coaching can help. Whether Individual Coaching or Team Coaching, coaching has become one of the key tools for both organisations and individuals to help define and work towards objectives. To help with Change, Sustainability, Innovation and Growth.

My background is in executive and non-executive roles in fast paced industries where the link between business, technology and the environment is hard to define but key to success. Where innovation and change are constant requirements. My original path as a chartered engineer has been a factor; engineering is all about innovation, change and the interface between business, technology and the environment.

My coaching takes full advantage of this experience. I use it to inform my work with executives, non-executive directors and entrepreneurs. I hold an ILM7 qualification in executive coaching, I'm a Member of the Association for Coaching and I am also a founder of Executive Coaching Associates.

Interested? You can find more detail on me here, contact details here and more information on coaching below.

You can also look at what I've been posting here

Would you like to have a chat first? Book a call here at no cost and we can see how well we can work together.


Thank you for your interest in Alternotion Coaching

Please contact me:

by email on
by phone on +44 (0) 7949 142497
via the form for general questions, feedback and comments

or you can book an Intro Call with me directly by clicking the green button at the bottom right of the page (schedule an intro call with me).

I will get back to you as soon as possible.

executive coach al ritchie

association for coaching

To find out more about Alternotion please visit